illionaireAsia’s much awaited launch party, in a private jet hangar, took off amidst great weather, and an extraordinary setting for the 480 guests who took time to to celebrate the magazine’s inaugural issue.

The launch party, held on May 13, 2005, beside Seletar Airport was befitting of the jet-setting guests who arrived in their super sports cars — Lamborghini, Porsche, Maserati and Ferarri and also those who were chauffeured-driven in their Rolls Royce and Bentleys.

The Ambassadors and High Commissioners from Canada, His Excellency Mr Alan Virtue, South Africa, Her Excellency Ms Zanele Makina, and Saudi Arabia, His Excellency Dr M Amin Kurdi, also graced the event.

The operating hangar, which could fit up to 6 aircraft simultaneously, was transformed into a veritable party venue, with oriental lanterns hanging from the ceiling, private hospitality pavilions, live orchestral music and fairy lights.

MillionaireAsia is a newly launched publication dedicated to the celebration of the Millionaire lifestyle where money is no object.Its readers are multi-millionaires and the magazine is distributed on a strict controlled circulation basis to readers in Singapore, Malaysia, Indonesia and Thailand.

The guests were invited to board and tour the private jet, get behind the wheel of several Lamborghinis, get a feel of the latest Harley Davidson models or take a swing on the golf simulator.

The unique MillionaireAsia event captured the essence of the lifestyle of millionaires and embodies the adventurous, exciting and gregarious spirit of high achievers, the readers of MillionaireAsia magazine.

Nomura Singapore was the main sponsor of the MillionaireAsia Launch Party. The other sponsors were Lamborghini, Harley Davidson Singapore, My Jet, Jet Golf Australia, Jet Aviation, Vertu, Bang & Olufsen, Seseh Beach Villas, Bali and Club Privare. Indo-Chine was the official bar and restaurant.