Founder, Jimi The Coach Group | Leadership Mentor | Mindfulness Advocate

Dr. Potchanart Seebungkerd, affectionately known as Coach Jimi, is quietly transforming the way leadership is understood and practised in Thailand and beyond. As the founder of Jimi The Coach Group, she has built a triad of purpose-driven organisations, Jimi The Coach Co., Ltd., Thailand Coaching Academy, and Songsook Social Enterprise, dedicated to cultivating conscious leadership, professional coaching, and social impact at scale.

Her signature model of Inner-Based Leadership blends the rigour of International Coaching Federation standards with the timeless wisdom of Buddhist mindfulness. Through her work with corporate leaders, educators, monks, and youth across Thailand, Jimi bridges East and West, turning workplaces into communities of awareness and empathy.

At the heart of her philosophy lies a simple truth: true leadership begins where ego ends. With each breath, each conversation, she helps people remember who they are beneath the noise. Calm, capable, and compassionate.

From boardrooms to temples, from CEOs to students, Jimi’s silent revolution continues to ripple across generations, inspiring a new culture of harmony, humanity, and mindful success.